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Episode 6: The Growing Role of Consultants in the CPG Industry
Summary
In this episode, the hosts discuss the role of consultants in the CPG industry, both for emerging brands and established brands. They highlight the growth of consultants after the pandemic and the need for specialized expertise in different channels. They also mention the importance of bringing outside insight into businesses. The hosts explore the different types of consultants, such as broker consultants and Amazon consultants, and how they can help brands launch into retail or gain premium space. They also discuss the rise of experiential marketing and the importance of interacting with consumers. The episode concludes with the hosts sharing their daily routines and reflecting on the importance of growth through failure.
Takeaways
industry, with more brands seeking specialized expertise in different channels.
retail or gain premium space by leveraging their knowledge and relationships.
brands creating unique and interactive experiences for consumers.
important to take corrective action and learn from mistakes.
Chapters
00:00 Introduction
04:13 Specialized Expertise: The Key to Launching into Retail
09:14 Experiential Marketing: Creating Memorable Brand Experiences
29:39 Growth Through Failure
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By Blue Light Special PodcastSummary
In this episode, the hosts discuss the role of consultants in the CPG industry, both for emerging brands and established brands. They highlight the growth of consultants after the pandemic and the need for specialized expertise in different channels. They also mention the importance of bringing outside insight into businesses. The hosts explore the different types of consultants, such as broker consultants and Amazon consultants, and how they can help brands launch into retail or gain premium space. They also discuss the rise of experiential marketing and the importance of interacting with consumers. The episode concludes with the hosts sharing their daily routines and reflecting on the importance of growth through failure.
Takeaways
industry, with more brands seeking specialized expertise in different channels.
retail or gain premium space by leveraging their knowledge and relationships.
brands creating unique and interactive experiences for consumers.
important to take corrective action and learn from mistakes.
Chapters
00:00 Introduction
04:13 Specialized Expertise: The Key to Launching into Retail
09:14 Experiential Marketing: Creating Memorable Brand Experiences
29:39 Growth Through Failure