Remember that old Gatorade commercial? "Anything you can do, I can do better?"

When it comes to digital marketing, there's an old (outdated) school of thought that says that the big banks have the market cornered, and that Credit Unions are just bringing up the rear. But like I said, that's an outdated way of thinking.

My guest on this episode of Banking on Experience is Kara Yaquinta. Kara is the Digital Growth Strategist at Tropical Federal Credit Union, and she's here to say that anything the big banks can do from a marketing perspective, the Credit Unions can do just as well.

Topics we covered include:

- Why she's so passionate about digital marketing

- Why she thinks that GenZ is key to a Credit Union's marketing strategy

- Why AI has been a game changer for her and her team

- The most overrated thing in marketing

- How technology is driving her digital marketing strategy

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