1. Build legitimacy

How to build legitimacy with your website:

1. Create a great impression with a professional design
2. Show examples or case studies of your work
3. Share your knowledge through blog posts
4. Display quotes from happy customers
5. Feature logos of respected companies you’ve worked with
6. Show photos of your team with relevant bios
7. Include a press section with places you’ve been featured

2. Help people discover you

How to help new people find your website:

1. Strategically use keywords in your page titles and URLs
2. Write long-form blog posts than answer customer questions
3. Use alt text for your images so people can find them
4. Set up a Google My Business profile
5. List your company website in online directories
6. Get respected websites to link to you
7. Follow other SEO best practices

3. Build your email list

How to build your email list through your website:

1. Include a sign-up box in the footer of every page
2. Allow people to subscribe and get blog posts delivered
3. Offer a valuable lead magnet in exchange for an email

4. Make sales for you

How to make sales through your website:

1. Set up a store on your site (it’s easy with Squarespace)
2. Add digital products like guides, videos, or courses
3. Sell workshops as a service product
4. Use Calendly or Acuity to charge for time on your schedule
5. Sell physical products and ship them to your customers
6. Or open a merch shop and let Printful do the fulfillment
7. Include FAQs to help customers take the leap

5. Increase quality of leads

Here’s how to increase the quality of leads from your site:

1. Be clear about your niche (only those that fit will reach out)
2. Publish your pricing (this will disqualify some leads)
3. List the types of problems you don’t solve on your site
4. Change your contact form to a detailed application (only the most interested leads will make it through)

Action Item

Identify your top priority for your website, then make one small improvement to help it meet your goal better.

Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

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