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Episode #65 – Craig Garber on Building Powerful Systems to Create Unlimited Leads and Sales
Craig Garber started as a copywriter years ago under the mentor-wings of Gary Halbert.
Fastforward to today:
Craig builds systems…
Systems so valuable, that each new client pays him at least $60,000 for a funnel strategy.
INSANE.
You can call him The King of Copy.
He believes in free reports’ effectiveness to develop high-quality leads.
By following his free report advice,
You can chalk yours up as an ultimate lead-generating money maker.
And if you think free reports are overplayed… think again.
They key behind them is to spread yourself across multiple platforms.
Learn the 4 reasons when you absolutely MUST use a free report too.
In this episode, Craig reveals his ultimate copywriter’s Genesis story.
Listen-in.
Get inspired.
And get ready to gather up TONS more high-quality leads.
In this episode, you’ll discover:
* how to attract flocks of clients instead of chasing them down (never beg for business again)
* the 2-Step Lead Generation approach that Craig calls his 8th wonder of the world
* 4 effective techniques to establish strong relationships with your prospects through free reports (position yourself as the authority from day one)
* the true value of your intellectual property (knowledge is power… expensive power)
* the 4 situations where you MUST apply the 2-Step concept (if you don’t, you’re screwed)
* how Craig got Gary Halbert to go to lunch with him and then mentor him (and what not to do when reaching out to a potential mentor)
* the ONLY 2 ways to develop chemistry and repertoire (create great relationships with your customers)
* how to avoid destroying your credibility by lacking this easily learned trait.
* how to listen, understand, and solve problems for a living (making money is NOT about making money)
Mentioned:
* How To Make Maximum Money with Minimum Customers
* Perry Marshall’s Conversion Triangle
* Max Money Club
* Max Money Program
* Seductive Selling
* Gary Halbert
* Christian Godefroy
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John McIntyre:Hey, it’s John McIntyre here, the auto respondent guy, and it’s time for episode 65 of The McMethod Email Marketing Podcast, where you’ll discover one simple thing: how to make more money with every single email that you send. Now today, I’ll be talking to Mr. Craig Garber, the King of Copy and the author of How To Make Maximum Money With Minimum Customers.
Now we’re going to talk about today how to get leads, how to increase the value of these leads and how to lower the acquisition costs of these leads. Now this reminds me of Perry Marshall’s conversion triangle, where you get three main things in any business. You’ve got the traffic that’s coming in; the conversion that you’re … you’ve got to convert that traffic and make it do somethi...
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By The McMethod Email Marketing PodcastCraig Garber started as a copywriter years ago under the mentor-wings of Gary Halbert.
Fastforward to today:
Craig builds systems…
Systems so valuable, that each new client pays him at least $60,000 for a funnel strategy.
INSANE.
You can call him The King of Copy.
He believes in free reports’ effectiveness to develop high-quality leads.
By following his free report advice,
You can chalk yours up as an ultimate lead-generating money maker.
And if you think free reports are overplayed… think again.
They key behind them is to spread yourself across multiple platforms.
Learn the 4 reasons when you absolutely MUST use a free report too.
In this episode, Craig reveals his ultimate copywriter’s Genesis story.
Listen-in.
Get inspired.
And get ready to gather up TONS more high-quality leads.
In this episode, you’ll discover:
* how to attract flocks of clients instead of chasing them down (never beg for business again)
* the 2-Step Lead Generation approach that Craig calls his 8th wonder of the world
* 4 effective techniques to establish strong relationships with your prospects through free reports (position yourself as the authority from day one)
* the true value of your intellectual property (knowledge is power… expensive power)
* the 4 situations where you MUST apply the 2-Step concept (if you don’t, you’re screwed)
* how Craig got Gary Halbert to go to lunch with him and then mentor him (and what not to do when reaching out to a potential mentor)
* the ONLY 2 ways to develop chemistry and repertoire (create great relationships with your customers)
* how to avoid destroying your credibility by lacking this easily learned trait.
* how to listen, understand, and solve problems for a living (making money is NOT about making money)
Mentioned:
* How To Make Maximum Money with Minimum Customers
* Perry Marshall’s Conversion Triangle
* Max Money Club
* Max Money Program
* Seductive Selling
* Gary Halbert
* Christian Godefroy
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John McIntyre:Hey, it’s John McIntyre here, the auto respondent guy, and it’s time for episode 65 of The McMethod Email Marketing Podcast, where you’ll discover one simple thing: how to make more money with every single email that you send. Now today, I’ll be talking to Mr. Craig Garber, the King of Copy and the author of How To Make Maximum Money With Minimum Customers.
Now we’re going to talk about today how to get leads, how to increase the value of these leads and how to lower the acquisition costs of these leads. Now this reminds me of Perry Marshall’s conversion triangle, where you get three main things in any business. You’ve got the traffic that’s coming in; the conversion that you’re … you’ve got to convert that traffic and make it do somethi...