This latest jam-packed episode of “Behind The Numbers,” covers three important mobile messaging trends: US teens and their smartphone habits, of which messaging is a big part; what mobile messaging adoption looks like in the US; and how Snapchat is monetizing its growing audience of users with a variety of ad formats.

Episode 7: All About Messaging—Teens’ Smartphone Habits, Mobile Chat Users, Snapchat Ads

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

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Episode 7: All About Messaging—Teens’ Smartphone Habits, Mobile Chat Users, Snapchat Ads

Episode 7: All About Messaging—Teens’ Smartphone Habits, Mobile Chat Users, Snapchat Ads

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