Our seventh guest is Neil Mullane, UK General Manager at Dext. Previously Head of UK Sales & Service at Funding Circle, and Head of Corporate & Business Banking at Barclays Corporate Banking.

Owen and Neil discuss a topic close to both of their hearts – relationship-based sales. Including: 
- Why it’s so powerful 
- Whether building a relationship helps you in a transactional sale 
- The requirement of someone who works in a relationship-based sales role 
- Experience of decision making based on relationship over logic 
- How being a comedian plays an important role in relationship building 
- Why resources should be used to build relationships with prospects who have long sales cycles