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Episode 71: It's Not You, It's Facebook - How to Combat Increasing CPMs
Sometimes you can be doing everything right and yet you see your CPMs and CPAs rising. What gives? Hear from Josh Henry-Hicks, Senior Campaign Manager at Facebook ad agency MuteSix, on why this happens and how to stop it. From the Facebook data breach to the end of the quarter - find out what's hurting your bottom line and how to correct it.
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By MuteSixSometimes you can be doing everything right and yet you see your CPMs and CPAs rising. What gives? Hear from Josh Henry-Hicks, Senior Campaign Manager at Facebook ad agency MuteSix, on why this happens and how to stop it. From the Facebook data breach to the end of the quarter - find out what's hurting your bottom line and how to correct it.