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Social proof pushes belief towards certainty. Claims can be copied; outcomes can’t. Proof is data that backs your claims and gets prospects closer to “this will work for me,” which is what makes them buy.
By Mark StrathernSocial proof pushes belief towards certainty. Claims can be copied; outcomes can’t. Proof is data that backs your claims and gets prospects closer to “this will work for me,” which is what makes them buy.