in this episode, i’m joined by culinary branding designer (and dear friend) zoe zannos to unpack the rise of brands that blur the line between product and personality. we’re talking personal branding, storytelling, and what it takes to build emotional resonance with gen z.

from local icons like brash smashburgers and nice to matcha to the soft aesthetics of lifestyle-led marketing, we’re breaking down how brands show up like besties — and whether that’s genius or just a gimmick.

for anyone building something with heart (and strategy).