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Eps.8 | Sales & Marketing: Striking the Balance–Conveying Information to Technical and Business Audiences for Sales Success
In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors – how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits. Our host, Tim Bond, Founder and CEO of TechPros discusses these[...]
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The post Eps.8 | Sales & Marketing: Striking the Balance–Conveying Information to Technical and Business Audiences for Sales Success first appeared on TechPros.
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By TechPros.ioIn this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors – how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits. Our host, Tim Bond, Founder and CEO of TechPros discusses these[...]
Read More
The post Eps.8 | Sales & Marketing: Striking the Balance–Conveying Information to Technical and Business Audiences for Sales Success first appeared on TechPros.