In our fourth episode of CONNECTIONS, host Tom Luljak sits down with Rotarian Erin Richards, Milwaukee Journal Sentinel's first director of strategic partnerships and development. Erin has spent much of her career as an education reporter for the Journal, and later covered the national education beat for USA TODAY. Newspapers that once commanded top dollar for advertising space have seen their incomes and market share shrink. Erin shares how Wisconsin's largest news gathering organization, the Milwaukee Journal Sentinel, is taking a new approach to building audiences and improving their bottom line. All of this happening at a time when the need for strong, independent and local reporting has never been greater.