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Exploring AI, Data Strategies, and Creative Campaigns in Travel Marketing

Fresh from the eTourism Connect conference, Pat discusses the increasing interest in AI and data strategies among Destination Marketing Organizations (DMOs) and emphasizes the importance of integrating community engagement and sustainability into marketing efforts. He also highlights the creative 'Hey, Aliens' campaign by Visit Lex that successfully leveraged humor and social media for impactful results. The episode concludes with actionable insights for implementing data-driven strategies and adapting to evolving marketing landscapes.

00:00 Welcome to Traditional Tourism Insights
00:49 Recap of eTourism Connect Conference
01:31 The Buzz Around AI in Tourism Marketing
02:21 Data and ROI: The Big Challenges
04:32 Community Engagement and Sustainability
08:16 Adapting to Economic Pressures
13:37 Campaign Spotlight: Hey, Aliens! Look at Lexington
17:38 Key Takeaways and Closing Remarks