Stefan Reisinger is the Managing Director of FAIRNAMIC GmbH, which is the company that runs the EUROBIKE fair. I reached out to Stephen because I wanted to give the listeners a better look inside the largest bicycle specific trade show in the world. 

We dive into the reasoning behind the move from Friedrichshafen to Frankfurt and why the trade show is important, the evolution of the trade show, their goals and how to best leverage the show for both brands and visitors. 

This was a great opportunity to kind of see behind the curtain of EUROBIKE. 

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