In this episode of the Zero to Twenty podcast, Kate Hammit, CMO at Splash, and I discuss event-led growth as a go-to-market strategy. We define event-led growth, explore the modern buyer's journey, and discuss how to leverage events to drive growth at all stages of the funnel. We also touch on the importance of measuring event ROI, aligning sales and marketing teams to achieve revenue goals, and how to create valuable content that resonates with your target audience.