Ex-Logger Aims to Beat Elon Musk in Electric Trucks

While electric vehicle use is growing rapidly, the internal combustion engine remains completely dominant in the world of heavy trucks. At some point in the future, Tesla has a plan to commercialize an electric semi, but nobody really knows when. Meanwhile, other entities are looking to compete in the world of industrial vehicles. Chace Barber is a former trucker in the logging industry, which has some very different characteristics than the type of freight trucking you typically see on a highway. When you're driving over the Rocky Mountains, without easy proximity to mechanics, tow trucks or service stations, you need power and reliability. His company, Edison Motors, is building its own trucks with a hybrid diesel-electric approach that it sees as a better path forward. On this episode, we discuss the challenges of hauling logs, as well as how it's possible for a small entity to get in the game of building such large industrial equipment. See omnystudio.com/listener for privacy information.