The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

209: Exact Match Variants + Remarketing On Search + Language Settings

04.30.2020 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Show Notes:

On today’s Q&A; the guys start off with a question about how they handle exact match variants that come in the search terms report and how to know which ones to add as keywords. Then they answer a question about using a remarketing audience on a search campaign. And then to close the show they answer a question about running ads and keywords in a different language than the language that’s on the website, and that leads to a discussion about the language settings in Google Ads. Thanks for listening and enjoy the show!

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