Examining ESPN's future and present

Episode 7 of the Sports Media podcast with Richard Deitsch features a conversation on ESPN’s present and future with Sports Business Daily media writer John Ourand and a roundtable with Boston Globe media writer Chad Finn, and Robert Littal, the founder and editor of Black Sports Online. In this podcast, Ourand discusses Wall Street Journal reporter Shalini Ramachandran’s examination of ESPN’s current business, the tension between Disney Chairman Robert Iger and former ESPN president John Skipper; whether ESPN’s front-facing talent has been given too much leeway on issues of politics and social justice; how the piece examined Skipper’s regime; the concern ESPN execs have on political talk; where Ourand stands on the money spent for NBA rights; the declines of other networks in number of households; ESPN’s potential interest in hockey; whether debate is in decline and what Ourand thinks of the upcoming ESPN show, High Noon and a long discussion on ESPN re-hiring of Keith Olbermann. Finn and Littal discuss the NFL’s new national anthem policy, the differences between the NFL’s and NBA approach to the issue; ESPN’s acquisition of Fox’s UFC package; the deal Fox cut for WWE’s Smackdown; why media keeps doing LeBron vs. Jordan; how the NBA will deal when LeBron leaves the games; and much more.

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