The Real Consultants share some personal interests, including Bryce's recent purchase of a 1987 Toyota Land Cruiser and Dan's enthusiasm for the Notre Dame football team... But the real focus in this episode explores the importance of experimentation, innovation, and testing in their work, emphasizing the need for discipline, clear hypotheses, and a focus on success criteria. Lastly, they touched on the psychological aspect of framing these tests to clients and the importance of staying focused during client interactions.