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Expertise isn’t about knowing everything—it’s about knowing enough to help the right people.
What does it really take to position yourself as an expert?
Is it years of experience, a fancy certification, or a massive audience? Or is it possible that you already have everything you need—you just haven’t fully owned it yet?
In this episode of The Powerful Content Podcast, Mel Daniels explores becoming the go-to expert in your space and positioning yourself with confidence.
Mel walks you through:
⚡ How to get crystal clear on your niche and expertise (so people instantly get what you do)
⚡ Why your unique perspective is your biggest strength—and how to lean into it
⚡ The power of embracing your content creator archetype to make content easier
⚡ Why you need to stop waiting for permission—you don’t have to know everything to help people
If you’ve ever thought, Who am I to call myself an expert?—this episode is for you.
Episode Breakdown:
00:00 Introduction: What does it really take to be seen as an expert?
00:47 Welcome to The Powerful Content Podcast
01:47 Acknowledgement of Country
03:28 The journey to becoming a go-to expert (and why it’s not what you think)
04:47 Clarity is key: Defining who you help and how you help them
06:34 Your unique perspective: Why it matters more than credentials
08:38 Leveraging your strengths in content creation (Hello, Content Creator Archetypes!)
10:23 Owning your expertise: It’s time to stop waiting for permission
12:42 Thought-provoking questions to help you step into your expertise
13:35 Ways to connect and work with Mel
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
Loved the episode? Leave a review!
Ready to work with me?
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
View all episodes
By Mel DanielsWhat does it really take to position yourself as an expert?
Is it years of experience, a fancy certification, or a massive audience? Or is it possible that you already have everything you need—you just haven’t fully owned it yet?
In this episode of The Powerful Content Podcast, Mel Daniels explores becoming the go-to expert in your space and positioning yourself with confidence.
Mel walks you through:
⚡ How to get crystal clear on your niche and expertise (so people instantly get what you do)
⚡ Why your unique perspective is your biggest strength—and how to lean into it
⚡ The power of embracing your content creator archetype to make content easier
⚡ Why you need to stop waiting for permission—you don’t have to know everything to help people
If you’ve ever thought, Who am I to call myself an expert?—this episode is for you.
Episode Breakdown:
00:00 Introduction: What does it really take to be seen as an expert?
00:47 Welcome to The Powerful Content Podcast
01:47 Acknowledgement of Country
03:28 The journey to becoming a go-to expert (and why it’s not what you think)
04:47 Clarity is key: Defining who you help and how you help them
06:34 Your unique perspective: Why it matters more than credentials
08:38 Leveraging your strengths in content creation (Hello, Content Creator Archetypes!)
10:23 Owning your expertise: It’s time to stop waiting for permission
12:42 Thought-provoking questions to help you step into your expertise
13:35 Ways to connect and work with Mel
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
Loved the episode? Leave a review!
Ready to work with me?
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.