Experts On The Wire (An SEO Podcast!)

By Dan Shure (SEO)

What's Experts On The Wire (An SEO Podcast!) about?

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

Download our free app to listen on your phone

Experts On The Wire (An SEO Podcast!) episodes:

03.13.2024
130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO...
02.20.2024
129: Helpful Content Update Recovery and More w/Kristine Schachinger
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos,...
02.20.2024
Updates About This Podcast!
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.
08.12.2023
128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In...
02.06.2023
127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and...
11.02.2022
126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the...
08.22.2022
125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech...
07.06.2022
124: Tech SEO Tips From a Google Product Expert w/Dave Smart
Tech SEO fans this episode is a MUST listen! Topics Include: * The current state of how Google handles JavaScript * Testing JavaScript Sites for SEO * Dave’s favorite and least favorite JS platforms * Hydrating JavaScript * Caching and JS * Caching APIs * Fingerprinting Files * What...
06.13.2022
123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will...
04.12.2021
122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to...
02.16.2021
121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and...
01.19.2021
120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the...
01.07.2021
119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per...
11.23.2020
118: How To Help Large Organizations Win at SEO w/Melanie Phung
In this episode: * How to work on SEO effectively with big organizations * Working with both content and tech teams — and how to get them to actually execute * Why understanding the HISTORY of a company, organization and website is important...
08.20.2020
117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes
JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an...
06.30.2020
116: Seizing The Image Search Opportunity w/Jess Peck
In this episode: * How to find image SEO opportunities * Image traffic attribution * How to optimize for image SEO * The value of using and testing with screen readers BEYOND accessibility * What is visual search and how to optimize for it Listen Now! Related...
02.02.2020
115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner
In this episode: * The differences between eCommerce SEO and B2B SEO (tactics and strategies) * Crawl optimization on Seasonal Sites * Developing internal SEO documentation * How he helps companies needing operational expertise with SEO to help them grow – and using SEO...
02.02.2020
114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
In this episode: * Doing SEO for a big retailer * What an SEO Insight Technology Manager does * Using PPC to Strategize for SEO * Why/when/how to use Power BI * What is the “data hulk”?! * Does CTR actually impact ranking? (Based on data) *...
02.02.2020
113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019
This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: * Aja Frost – Hubspot * Jim Gianoglio...
12.09.2019
112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More
In this episode: * Does Google fetch all the scripts on a page? * “Treeshaking” and how it can help your page’s performance * Queuing time vs rendering time for Google * When to use JS Frameworks or not * Exactly how and when rendering...
09.03.2019
111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
In this episode: * How to handle out of stock products (we get quite detailed here) * Crawl optimization * How to optimize content on product pages * How to optimize content on category pages * Internal search page optimization * Handling content delivered in JavaScript...
08.13.2019
110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably...
07.25.2019
The Private Voice Memo I Made After Dinner With Gary Illyes [2017]
On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat...
07.24.2019
109: How To Find, Get… and Keep Featured Snippets with Izzi Smith
Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down...
07.16.2019
108: How To Escape Content Mediocrity w/Henneke D
This show is PACKED with writing tips that will improve your SEO and marketing… including: * What makes a great headline * How to write a strong opening * How to sell with copy * Editing tools * Attracting more customers to your blog And lots...
06.13.2019
107: A Masterclass In Modern Day Link Building w/Garrett French
I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important...
05.15.2019
106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ
On today’s episode! * How Tim went from being a DJ, to CMO at Ahrefs * The Story (and an update!) on The Ahrefs Search Engine * How Tim earned 200+ backlinks on one piece of content on his personal blog * How Ahrefs...
04.24.2019
105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro
Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails Why link building is NOT just the same as “digital...
03.28.2019
104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt
This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: * How he got one of the top 10 articles of all time on Inbound.org * The SEO benefits of...
02.01.2019
103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make
Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: * The benefits of service workers and how to set them up (we get pretty detailed) * Why the...
12.18.2018
102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: * How to optimizing your site architecture and crawl paths for better rankings * Does ‘crawl budget’ actually exist (even though Google says...
11.13.2018
101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber
It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: * How Square Ranked For “POS System” * Internal Linking Tips * How...
10.02.2018
100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show!
We did it! One hundred episodes of Experts on the Wire. Enjoy
08.29.2018
099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc
On today’s show! * The rebirth of SEO * Why do clients buy SEO without being bought in? * What SEOs can learn from the world of advertising * Communicating up the authority chain inside companies * Thinking of SEO projects like a product team *...
08.02.2018
098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi
This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth...
07.15.2018
097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub
The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines –...
06.28.2018
096: How To Deliver Effective SEO Consulting w/Marie Haynes
If you’re an SEO Consultant (or work with one) maybe you struggle with things like: * charging project vs hourly * how much to charge * dealing with difficult clients * how to acquire clients and sell SEO * problems with “snake oil” SEO selling * how...
05.21.2018
095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt
When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio...
05.10.2018
094: Large Site, In-House Technical SEO w/Jamie Alberico
In this episode! * How Jamie decides what products to index (on a 4+ million product site) * Metrics the technical SEO team at Arrow.com cares about * Optimizing crawl efficiency and click depth on a large site * How to run internal crawls...
04.24.2018
093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault
I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a supplementary link acquisition...
04.09.2018
092: Mobile First Indexing: A Whole New Google w/Cindy Krum
In today’s episode! * What ‘link equity’ might mean in a mobile-first index world * Why you don’t need a URL to be indexed anymore * Language & Keyword Indexing vs Entity Indexing * What chatbots have to do with voice search * Google Actions...
03.28.2018
091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg
When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017 I’d seen enough of these issues, and...
03.08.2018
090: Improve Your Rankings by Understanding Intent w/AJ Kohn
I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting...
03.02.2018
089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz
In this episode: * The problem with calling metrics like word count, time to first byte “ranking factors” * Why Jenny believes CTR is NOT a significant ranking factor * How to stay focused on what matters in the noisy SEO industry * How to...
02.23.2018
088: Turbocharge Your Content Creation Process w/Marijana Kostelac
Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just...
01.18.2018
087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders
I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! * We debate the pros and cons of voice search data in Search Console * How brands and business can use Alexa Skills *...
12.28.2017
086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro
On today’s show! * What it’s like working with big clients like VW and Proctor and Gamble * Getting buy-in from all the departments on SEO * Leveraging automation and tools to collect and process data * Link building at scale * The impact of...
12.13.2017
085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French
Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially...
10.31.2017
084: Decoding The Mysterious World of Analytics w/Simo Ahava
On today’s show! * The problem’s with bounce rate * Tracking content like a product * Why most people don’t understand what a session is * The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo – One of my favorite tools for coming up with content ideas,...
10.12.2017
083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian
For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more....

What's Experts On The Wire (An SEO Podcast!) about?

Download our free app to listen on your phone

Experts On The Wire (An SEO Podcast!) episodes:

130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

129: Helpful Content Update Recovery and More w/Kristine Schachinger

Updates About This Podcast!

128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher

127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier

126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles

125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr

124: Tech SEO Tips From a Google Product Expert w/Dave Smart

123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson

122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford

121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow

119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO

118: How To Help Large Organizations Win at SEO w/Melanie Phung

117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes

116: Seizing The Image Search Opportunity w/Jess Peck

115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019

112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More

111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy

110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More

The Private Voice Memo I Made After Dinner With Gary Illyes [2017]

109: How To Find, Get… and Keep Featured Snippets with Izzi Smith

108: How To Escape Content Mediocrity w/Henneke D

107: A Masterclass In Modern Day Link Building w/Garrett French

106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ

105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro

104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make

102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu

101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber

100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show!

099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc

098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi

097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub

096: How To Deliver Effective SEO Consulting w/Marie Haynes

095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

094: Large Site, In-House Technical SEO w/Jamie Alberico

093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault

092: Mobile First Indexing: A Whole New Google w/Cindy Krum

091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg

090: Improve Your Rankings by Understanding Intent w/AJ Kohn

089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz

088: Turbocharge Your Content Creation Process w/Marijana Kostelac

087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders

086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro

085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French

084: Decoding The Mysterious World of Analytics w/Simo Ahava

083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian