In this engaging episode, Tamara Muruetagoiena, Vice President of Sustainability at the International Fresh Produce Association, joins John and Liandra to discuss the intersection of agriculture and sustainability, with a focus on climate smart agriculture practices in the fresh produce industry. The conversation delves into the challenges of improving farming practices, reducing food waste and the environmental impact of packaging. They explore the emerging concept of regenerative agriculture, comparing it to sustainable farming, and discuss how innovations in packaging and farming can contribute to a more sustainable future. Additionally, Tamara shares insights from her diverse career and highlights the importance of increasing the consumption of fresh fruits and vegetables for both personal and planetary health. The episode emphasizes the complex but vital role of consumer choices, growers’ engagement, and broader industry efforts in creating a more sustainable world.

00:00 Introduction and Guest Welcome01:30 Understanding Fresh Produce and Sustainability02:08 Challenges in Fresh Produce Industry05:21 Regenerative Agriculture Explained09:56 Plant-Based Diets and Sustainability15:21 Organic Farming and Its Future17:48 Carbon Farming and Forestry22:34 Innovations in Packaging30:03 Climate Smart Agriculture Pilot Projects31:59 Final Takeaways and Conclusion