Canna PR pioneer, Heidi Haller Groshelle, talks with Nicole about the fast-growing Canna industry and the opportunities and challenges it’s created for PR and Marketing professionals looking to cash in on The Green Rush

001 - Exploring the Green Rush: The Do’s and Dont’s of Canna PR with Heidi Haller Groshelle, Ingrid Marketing

The Business of PR Podcast shines a spotlight on the many ways PR and Communications operate as a core business function and as a powerful tool to drive business growth, increase influence, and create positive change in society.

The content is geared for all business audiences, especially: PR, Communications, and Marketing professionals who want insights into emerging trends and strategies to deal with business challenges of all shapes and sizes.
Programming also helps business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to learn on how to effectively optimize PR and Communications as a growth tool.

Through first-hand accounts from experts and professionals in the field, you’ll hear stories from the trenches and walk away with actionable advice to take back to the office and board room.

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 Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand.  This episode takes us into the world of business collections, in a riveting conversation with Dean Kaplan, President of The Kaplan Group.

017 - Where's My Money Series: Navigating Collections & How to Make it Work For You

 Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand.  This episode features three professionals who all had to engage recovery resources and tactics in handling clients who refused to pay up. They each share their experiences, they steps they took, outcomes, and advice for others looking for insight into handling similar situations.

016 - Where’s My Money Series: Radix Roundtable

 Where’s my money? Unfortunately, it’s a question that a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand.  This episode takes us into the legal world of debt recovery and discusses when and how to engage with legal, optional avenues, and the emotional impact and resources involved, and how to best equipped.

015 - Where’s My Money Series: Debt Recovery & Engaging Legal

 The Sales-PR relationship is one that is radically under-utilized within companies with one of the biggest hurdles is that sales (and BD, account management) simply don’t know what kind of information is helpful, how to go about sharing it, and the ways it can be used to help them.  In this episode, host Nicole Jordan provides 13 specific ways sales can engage with PR, the types of insights PR/Comms looks for, and why PR wants to know. This episode will help any sales person help their PR team to help them capture leads and meet goals.  This show also speaks to PR and Comms who may not have had experience working sales, typically when working at an agency or consultant and provides tips on how to get a good process started and how to integrate that information to ongoing strategies.

014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads

 Bad clients. We've all been there. How do you spot troublesome clients in advance and how to navigate if good clients turn bad? In this Radix Rountable episode, host Nicole Jordan is joined by three PR pros (Kat Eller Murray, ROAM Communications; John McCartney, Jmac PR; Jamie Brown, Direct Public Relations) from the Radix Collective independent PR network who share personal stories, common red flags to look out for, how they've handled ending a bad client situation, and elements of what makes a good client.

001 - Exploring the Green Rush: The Do’s and Dont’s of Canna PR with Heidi Haller Groshelle, Ingrid Marketing

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