Welcome to the first episode of The Marketing Solutioneer! In this episode, we have a special guest joining us: David Lipsey, a trailblazer and pioneer in the digital asset management world. We delve into the beginnings of the DAM (Digital Asset Management) industry, dating back over 25 years ago. David shares his insights on how companies like General Motors, the Washington Post, and Getty Institute embraced DAM technology to streamline their operations and unlock new business opportunities. We also explore the formation of Artesia Technologies, one of the early players in the DAM space, and the collaboration between industry experts to navigate the risks and challenges of being early stage adopters. Join us as we journey into the past and gain valuable insights for driving success in enterprise marketing. Stay tuned for an engaging conversation with David Lipsey on The Marketing Solutioneer!