95: Exploring the 3 V’s of Product Ownership

(@donmcgreal) and (@rjocham) joined Ryan Ripley (@ryanripley) to discuss their new book The Professional Product Owner: Leveraging Scrum as a Competitive Advantage.Don McGreal Ralph Jocham

[featured-image single_newwindow=”false”]Ralph Jocham Presenting on Scrum[/featured-image]

In this episode you’ll discover:

What is a professional product owner

How the 3 V’s serve product management

Common product owner anti-patterns

The value of validating learning

Links from the show:

The Professional Scrum Product Owner – https://www.scrum.org/resources/professional-scrum-product-owner-book

Effective Agile – https://effectiveagile.com/staff/ralph-jocham/

Improving – http://improving.com/

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Book of the Week:

[callout]The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.

Click here to purchase on Amazon.[/callout]

[reminder]Which topic resonated with you? Please leave your thoughts in the comment section below.[/reminder]

Related Episode:

Want to hear another podcast about the life of an agile coach? — Listen to my conversation with Zach Bonaker, Diane Zajac-Woodie, and Amitai Schlair on episode 39. We discuss growing an agile practice and how coaches help create the environments where agile ideas can flourish.

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Agile Dev West conference offers you the perfect opportunity to get away from distractions to immerse yourself and improve your agile skills in hot areas such as agile and lean development, scaled agile development, agile teams and leadership, digital transformation, and more.

Agile for Humans listeners use code “AFH18” to receive 10% off their conference registration.

Check out the entire program at adcwest.techwell.com.

You’ll notice that I’m speaking there again this year. Attendees will have a chance to participate in my half-day sessions on advanced scrum topics called Coaching Workshop: Taking Your Scrum to the Next Level, as well as Rethinking Your Retrospectives.

I hope to see many Agile for Humans listeners in Las Vegas – June 3-8, for this great event.

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