In this episode, Jason Sisneros dives deep into the concept of "freedom money," encouraging business owners to define their personal number for financial independence and focus relentlessly on reaching it. He highlights the importance of building a business with systems and leverage that allow owners to exit on their own terms, rather than getting trapped by external obligations or societal expectations. Throughout the discussion, he debunks common myths around business success, emphasizes ethical leadership, and stresses the vital role small and mid-sized businesses play in maintaining individual and collective freedom.

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Jason Sisneros, known as “The Architect,” is a business strategist, investor, and speaker with 26 exits and support for 165+ companies. Founder of Built to Exit, he helps entrepreneurs escape burnout by building scalable, sellable businesses. His mission: empower founders to achieve freedom, purpose, profit, and legacy.