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On this episode of *The Creative Drive*, we sit down with **Erich Joiner** — acclaimed commercial director, race car driver, car collector, and founder of Goodboybob Coffee — for an incredible conversation that bridges **motorsports, Hollywood, and creativity**.

Erich shares the *untold behind-the-scenes story* of working on the new **Formula 1 movie** with **Brad Pitt**, **Lewis Hamilton**, and **director Joseph Kosinski (Top Gun: Maverick)**. From building and driving an **LMP1 Le Mans car converted into a camera car** to filming during real Formula 1 races at Silverstone and IMSA races at Daytona, Erich reveals how they captured the most realistic racing footage ever put on screen — and what it was like working under tight FIA windows with hundreds of thousands of fans watching.

We also dive into his creative journey — from directing iconic car commercials to turning his love of coffee into an award-winning global brand.

If you’re passionate about filmmaking, motorsports, or the creative process behind big ideas, this episode is a must-listen.

🎙️ **In this episode:**

* How Erich Joiner helped shoot the Brad Pitt F1 movie

🚗 *The Creative Drive* is presented by **RACER** — the home of motorsports culture, creators, and innovation.

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