#82: Facebook Ad Hacks To Sky Rocket Your Conversions (Part 1)

My Facebook Hacks: Now there’s a legit way to spy on your competitors Facebook Ads, without even leaving the Facebook platform. I don’t recommend copying your competitor’s Facebook Ads, as this will confuse your audience and leave them wondering which brand is which. Facebook Ad Hack #1: Spying On Your Competition Step 1: Go to your competitor’s Facebook Page Step 2: In the sidebar menu on their Facebook Page, click “Info and Ads” Step 3: Change the region to “Global” Here are all of your competitors Facebook Ads, for you to draw inspiration from. This is possibly one of my favourite Facebook Ads hacks, and so many people still don’t know about it! Spicing Up Your Ads With Emoji's SaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did. The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji. Adding emojis to your Facebook Ads is super easy: Find an emoji in Emojipedia Copy it to your clipboard In the editing phase, paste the emoji into your ad copy Emojis are another way to make your Facebook ads stand out. But, I’m guessing you didn’t even realise you could use emojis in your Facebook ads? Most people haven’t yet, and that is why this still works. Why does it work so well? Because Facebook is, first and foremost, a social media platform and your audience are there to watch dog videos and stalk their exes. Sprinkling a few emojis through your ad makes it look like the native content it’s meant to be. It makes your ad look a whole lot less like an ad! Again, use them sparingly and in line with your brand. Facebook Ad Hack #3: Stories And Placement Instagram and Facebook Stories Ads are relatively new placements and have been working incredibly well lately. Using Stories Ads for your business is a great idea – simply grab some good video content and voila! If you don’t have the time or budget to create video content, simply use a pre-made animated Instagram template, and you’re sorted! Facebook Ad Hack #4: Always Add Subtitles To Video Ads According to Facebook, captioned video ads have a 12% higher average view time than videos with no caption. Imagine you were at a meeting and suddenly, a loud video gets started on your phone. To avoid these kinds of situations, all the video ads on Facebook start playing without a sound: Facebook has said: “In mobile-feed environments, people prefer having the choice to opt in to sound. When feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both toward the platform and the advertiser.” If you don’t use video captions, people will never click on your ads as they don’t understand what the video is about.  Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram