Facebook Sales Strategies | Episode 466

"Ad Tips For Your Facebook Video Ads” In this episode, Kim gives tips on how to optimize video ads.  Key Takeaways!  Here on some tips to optimize your results with Facebook video ads: Don’t target too broadly of an audience. Stack your categories to get more specific. Target mobile only first, then re-target on your desktop. This is a good way to reach out to more of your audience and also experience a layered effect. Faces, cartoons, and bright headlines will get the most clicks.  Pre-sell the ad by releasing an engagement article that alludes to something that your product solves.  Use OptiMonk.com to increase conversions. OptiMonk is an inside your URL re-targeter in your website.  Re-target the same content, but on different media sources.  Design your video for mobile access.  Offer one click up-sales that allow people to not have to re-enter their payment information.    Resources Mentioned in this Episode OptiMonk.com How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com Please leave us a review on our show notes page or on iTunes at:  http://elitedigitalgroup.com/podcast/ Click here to Subscribe to Facebook Sales Strategies!