There's a universal law in marketing that you've probably been a part of without even realizing it: The Law of Reciprocity. It's no rocket science, but when used well, it can help you reach new heights and create even deeper connections. The Law of Reciprocity states that if you do something nice for someone, chances are good that they'll want to do something nice for you in return. Generosity never means that you're owed anything, but it does open the door for people to want to give back. It's a win-win.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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