In this episode, Jill breaks down a content strategy combining Instagram carousels with ManyChat automations to drive opt-ins for freebies and lead magnets. Carousels are gaining traction on Instagram right now, and to help you capitalize on potential growth, Jill outlines a four-part storytelling framework—before picture, bridge/decision, after picture, and call to action—designed to lead viewers naturally toward downloading a freebie by the final slide. When you reverse-engineer a story from the desired opt-in, you can make an argument that gets your audience to think, "I could do that too!"

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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