Gone are the days of fitness as a commodity and a social status symbol where a studio could attract a strong member base with sold-out classes simply by having cutting edge equipment, luxury amenities and an “Instagram Wall.”

The pandemic changed all of that. We’ve had to reevaluate our priorities as well as how we feel about ourselves and who we spend our time with. It’s become glaringly clear how important connection and community are to our physical health and mental well-being.

Contrary to what most people think, we believe the Coronavirus didn’t just upend the fitness industry, but accelerated an evolution that was already beginning to take place.

We’ve officially entered an era where access to literally thousands of fitness options are more readily available at our fingertips than ever before. As a result, the key differentiator of any fitness business has to do with the stories they share and the experiences that they provide.

The fitness brands that are thriving today understand that creating unforgettable member experiences that make people feel seen and connect with them on a deeply emotional level is key to their success.

If you don't have the right approach to the message you're sending in your marketing... it's going to cost you. You wind up selling the wrong thing, you position yourself in a way that confuses your clients, and your efforts to reach more people wind up hurting you.

Listen to this episode to learn the five secrets of successful fitness entrepreneurs that will propel you into the future of the industry.