We love the quote "Culture beats any marketing strategy. So much so that creating culture is your best strategy." -Seth Godin

 

We all understand that having a strong culture and strong community is important, but have a much harder time actually creating them.

 

We believe your culture can be defined as the extension of what it is that you believe- what you believe a fitness experience should be all about! For instance, that it should be welcoming, warm, and the workout should be more about the connection of your body and mind more than anything else... versus a belief that it should be raw, industrial, tough and designed to test you and force you to dig deep so you can discover the depths of your strength.

 

Your culture is so important to attract your ideal clients, and is the foundation that your community is built upon. "People who believe what we believe, come here and do what we do" is something you have to be able to say.

 

So few businesses truly commit to creating a culture to the point where it's palpable in their brand messaging, and the experience they provide. And because of that fact struggle to create a tight knit community where people know each other, feel supported by each other, and bonded to each other. Yet, together, culture and community are paramount to your business's success.

That's why in our conversation with our guest today we'll discuss how to create culture and community, and why they are so vital to future proofing your business.