The Fitcarma Podcast

FCM151: How to Avoid Making Cultural Mistakes & Create More Diverse + Inclusive Fitness Spaces with Portia Boston


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One of the hopes that we through this podcast aside from providing you with high quality education to help you go further in your career, is to lead the way toward seeing positive changes develop in the fitness industry, so that it can become a more inclusive and welcoming place for people of all shapes and sizes, ages, genders, sexual orientation, and races.

 

Let’s be real. There’s no denying that the industry is structured to represent and serve predominantly white people. The bodies that are represented as the aspirational fitness ideal are slim, young, able-bodied, and white. Many of the largest fitness franchises are built in neighborhoods that are 70-80% white. We’ve heard countless BIPOC clients and trainers alike tell stories how they’ve struggled to get jobs at studios and gyms, or how they’ve felt uncomfortable going into fitness studios because their identity isn’t fully supported.

 

That’s why in this episode today, we’re going to be specifically talking about some of the micro-aggressions that we can all recognize and change to make our industry a more inclusive place for everyone- such as Digital Blackface, mis-steps in our music choices, mis-steps in marketing language, and more.

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The Fitcarma PodcastBy Barry & Shay Kostabi: Brand Strategist + Experience Designer

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