Like many of us, Svein Tore Holsether is a leader under pressure. Svein is CEO of Yara International, the world’s leading crop nutrition company with operations in more than 60 countries. Yara’s mission is to responsibly feed the world and protect the planet at the same time – no simple task given the current food and energy crises impacting Europe and other parts of the world.  

In this episode, Svein shares how and why he radically reoriented Yara’s mission to make purpose and sustainability paramount in their ambition to grow a nature-positive food future. He talks about why trust is so critical when it comes to sustainability, climate change, and achieving the UN’s Sustainable Development Goals. And he also talks about the revenue opportunities that comes with sustainability and how it can be the driver of a business’s success. It’s a conversation about turning pressure into purpose and influence into action.  If you enjoyed this episode, you might also like these Redefiner episodes: