French Butter Films draws on the combined experience of Director/DP Brett Froomer and Executive Producer Ivo Knezevic to offer food, beverage and restaurant brands a fresh perspective on producing tabletop content, one that transforms advertising into a lifestyle experience.  Brett explains his aim is to capture ‘cravability’ in every product he shoot, and the work does just that.

This is a great chat about collaboration. Collaboration between producer and director, between agency folk and clients, and all on set. Check out this Arby’s spot we discuss, and heck all Brett’s spots on the site.

Oh, thanks to Director Ben Pluimer for the shout out in his fantastic article on NoFilmSchool.

thanks,

Jordan

This last a full hour and 48 minutes and it’s all gold. Commercial Directing Voodoo is still just $10 on Amazon and heck I don’t know how much on Audible or Kindle, but it’s there too.

Inaccurate Transcription: Respect_The_Process_277_Ivo_Knezevic__Brett_FroomerDownload