In this episode of The Amazing Seller podcast I share how this one pricing test increased sales by 50% and can be used on any listing. I always say how you should be testing various things in your business and see what works.
Here's the numbers from the test and my notes for the show.
Test #1
1.Sales were stuck at 40 to 50 per day and competition was creeping in.
2.Decided to lower by $4 to $15.97
3.First day 88 sales - $503 Profit - $57 More Profit
4.50 sales at $19.97 = $446
Benefits - More Sales = More Reviews = Higher Conversions = More Sales
Tested changing back to $19.97 only - 37 sales day 1 and then back to 45 sales
New Price - $15,090 Monthly Profit
Old Price - $13,380 Monthly Profit
Additional $1,710 per month profit
Test #2
Lowered the price by $2 to $17.97
Results:
64 Sales = $490 Profit
Increased sales by 24 units
Before price change - 50 Sales = $446
$44 More Profit and More chance for Reviews
$1,320 per month additional profit
New Price - $14,700 Monthly Profit
Old Price - $13,380 Monthly Profit
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Big Takeaway
Test pricing even after you've been selling for a while.
New products - price them to sell, but also test higher prices and see if that helps or hurts sales.
NOTE: Test for at least 3 days and then evaluate.
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Links Discussed:
How To Increase Your Conversions - 5 Tips
TAS Private Facebook Group
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