#2076 Finding a big audience for a unique solution

When I’m not interviewing entrepreneurs, I run. I can run endlessly. But one of the problems that I have as a runner is nutrition. If I’m in the middle of the run, I have to stop and find some food because I don’t like the gel packs other marathoners use.

It’s such a hassle and such an interruption to my run. Well, joining me is an entrepreneur who found a way around it. Her name is Shoba Murali and she is the founder of Ucan,  a nutritional products company. I want to find out how she found a solution to an extremely unique problem for one person and patented a broader application that helps a ton of people, including me.

Shoba Murali is the founder of Ucan, a nutritional products company.

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