B2B Social media often carries a reputation for being bland and overtly professional. The reputation is warranted. After all, we’ve been trained to ignore the waterfall of boring, corporate content labeled “thought leadership” in our LinkedIn feeds.

Embracing personality and creativity on social platforms significantly enhances audience engagement and deepens connections. When B2B social media breaks away from the conventional corporate mold, there’s a valuable shift. Humor, relatability, and a conversational style capture attention and build trust and loyalty. So loosen up and don’t fear becoming just a little unhinged.

This approach turns social media from a simple broadcasting channel into a dynamic space for meaningful interaction and engagement, highlighting its role in business growth and innovation. It’s also fun to create and manage.

This episode, featuring 4B Marketing Director of Content Aaron Rosenbluth, 4B’s Social Media Designer and Manager SJ Gingras, and 4B Director of Strategy Sam Grise, uncovers the reasons to move away from a staid, tiresome approach to B2B social and into something far more interesting.