In this podcast I dive deeper into the world of audiences on Facebook and Instagram and how you can find top of the funnel audiences for your business. If you truly understand this you will have a competitive advantage. Sign up for the upcoming FREE webinar Riding the Social Media Wave in 2019: manuelsuarez.com/webinar
 
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Finding Top of the Funnel Audiences on Facebook & Instagram

After delivering seminars all over the world, I realized how unique the knowledge I have really is. So I decided to share my ability, to help people become successful in what I view to be the greatest marketing era in humanity’s history.

I’ve built several million-dollar businesses. It can be done. Now I want to show you how.

Stay tuned for tools and strategies you can use right now to build your brands and increase revenue!

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In today’s podcast, Manuel explores the transformative journey of Dr. Berg, illustrating how he leveraged existing video content to create a top-ranking podcast with over 190 million downloads. The episode highlights the strategic content repurposing methods that amplified his message across various platforms, effectively building a robust digital presence and enhancing his business's reach and impact. Listen in now!
Exploiting Content Repurposing: Dr. Berg transformed his existing video content into a wildly successful podcast, "The Dr. Berg Ketogenic Diet and Intermittent Fasting Podcast", achieving 190 million downloads without originally creating podcast-specific content. Manuel says this strategy highlights the power of leveraging multimedia to extend reach and impact across different platforms.
Optimal Content Length and Transformation: Next, Manuel notes that adhering to a strategic content length of 6-12 minutes, the podcast effectively repurposes video content not only into audio formats but also into articles and quote cards. This approach maximizes engagement and accessibility, catering to diverse audience preferences.
Primary Content as a Source: Emphasizing the concept of 'Primary Content', Dr. Berg’s podcast serves as the foundational element from which all other content iterations are derived, including YouTube content, Facebook posts, and Instagram Reels. This method ensures consistent messaging and brand presence across channels.
Sophisticated Content Strategy: Dr. Berg’s meticulous research and preparation for content creation are underscored, focusing on delivering targeted messages that resonate with his audience. Manuel says by crafting content that addresses specific problems and offers solutions, he enhances viewer cognition and engagement, further solidifying his authority in the health and wellness niche. 
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The Dr. Berg Blueprint: How He Built a 190 Million Download Empire

On Today’s Marketing Ninja Podcast, Manuel talks about the critical role of social media in modern marketing, illustrating how successful content creators harness the power of digital platforms to build enduring legacies and expand their reach. It emphasizes the necessity of adapting to evolving communication channels to sustain business growth and maximize marketing effectiveness. Listen in now!
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How We Reached 2.4 Billion People: Secrets of a Content Unicorn

In today’s podcast, Manuel explores the transformative role of social media in sustaining businesses and personal engagement, especially highlighted during the COVID-19 pandemic. It delves into how users can harness algorithmic preferences to enhance their online experience, emphasizing the importance of proactive engagement and personal responsibility in shaping digital interactions.
Essential Role of Social Media: Social media has been pivotal in sustaining businesses during crises like the COVID-19 pandemic, proving itself as an indispensable communication and marketing tool. It not only keeps businesses connected with their audience but also allows them to thrive in challenging economic times by reaching customers where they are most active.
Power of Algorithms: Manuel says that by actively managing social media preferences and teaching algorithms what content is desirable, users can significantly influence the quality of their feed. This ensures that content aligns with their interests and values, enhancing their daily interactions and engagement with the platform.
Personal Responsibility on Platforms: Next, Manuel challenges the notion that social media is inherently detrimental, instead emphasizing user responsibility in curating their experience and using the platform constructively. He says it's up to individuals to harness the positive aspects of social media, promoting content that enriches and uplifts rather than detracts and divides.
Interactive and Responsive Systems: Platforms like Facebook and TikTok learn from user interactions to customize content which shows the importance of engaging positively to shape your social media environment effectively. This adaptability of social media algorithms highlights their potential to mirror and enhance user preferences, making the experience personalized and engaging.
Educational Opportunities and User Empowerment: Manuel says users have the opportunity to educate themselves about the workings of social media algorithms and take control of their digital footprints. By understanding how content preferences affect what appears in their feeds, individuals can create a more positive and customized online experience, making social media a tool for personal and professional growth.
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Transform Your Social Media into a Powerful Tool for Personal and Business Growth

In today’s podcast, Manuel talks about how to capture attention in 2024 and mastering modern marketing. He talks about the importance of staying agile and receptive to the ever-evolving landscape of marketing platforms. It explores how historical successes inform current strategies and the critical role of direct communication channels like email and text messaging in engaging audiences effectively. Listen in Now!
Embracing the Present: Manuel starts off discussing how marketing success hinges on riding the waves of current opportunities. Platforms like TikTok and Instagram have evolved to become today's primary arenas for capturing attention. He says you have to focus your energies on what is working at the moment.
Historical Context in Modern Marketing: Manuel focuses on his leveraging of early opportunities on platforms like YouTube. It has been crucial, as seen with channels like Dr. Berg's, illustrating the importance of timing in the digital content landscape.
Stay Current or Stay Behind: The podcast stresses the importance of adapting to modern channels of communication, noting the decline of traditional media like newspapers and the rise of digital content consumption through podcasts and streaming services.
Leveraging Direct Communication: Manuel finishes by discussing some other channels like email and text messaging that remain potent tools for direct marketing. Text messages as well have high open rates, making them invaluable for immediate customer engagement in 2024.
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Staying Ahead In A Changing Digital Landscape

In today’s Marketing Ninja Podcast, Manuel talks about embracing your fears. He explores the pivotal role of fear in entrepreneurship and reveals strategies for turning challenges into opportunities for growth. He also shares personal insights on overcoming adversity during the 2020 global crisis and leveraging philanthropy to enhance business outcomes and community goodwill.
Recognizing the Ubiquity of Fear: Manuel highlights how fear is an always present yet manageable aspect of entrepreneurship, noting that understanding and overcoming fear is key to business success and longevity. Running away from fear makes finding your success in business and life impossible.
Embracing Challenges During Adversity: The Podcast details how Manuel capitalized on the challenging times of 2020 by innovating and expanding their workforce rather than contracting. This demonstrates resilience and proactive strategy in the face of global uncertainty that has led to his business success.
Strategic Philanthropy in Marketing: He describes launching a "Humanitarian Campaign" during a time of widespread fear, offering a high-value course for free to build goodwill and customer loyalty, which paradoxically resulted in increased client acquisition and business growth.
Leveraging Fear for Innovation: The podcast underscores the importance of transforming fear into a catalyst for innovation and highlights the necessity of maintaining a robust, fearless approach to both life and business challenges to achieve remarkable success.
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Finding Top of the Funnel Audiences on Facebook & Instagram

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