Today I am talking with Jen Sulak about how she found her hyper niche in the wedding industry with her brand 'Weirdo Weddings'. Originally known as 'Pink Light Images', Jen went through a transformational time in 2020 and realised she needed to lean further into her authentic self, and Weirdo Weddings was born.

In this episode we discuss how to 'niche' well, how to show up yourself online and why you need to find your people in the wedding industry.

Find Jen on Instagram

Time stamps:

00:08 - Building a Cohesive Brand Identity

04:22 - Overcoming Intimidation in the Wedding Industry

10:27 - The Journey into Wedding Photography

17:42 - Embracing the Weirdo Weddings Niche

25:01 - Finding Your Niche and Doing the Work

27:56 - Embracing Creativity and Niche Marketing

34:50 - Embracing Authenticity and Overcoming Fear

42:01 - Finding Your Community

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