To be successful in the product world, it's important to ask yourself why we are doing this when building new features and products. In today's episode our guest Greg Newman, a Disney Senior PM, will be sharing how we can go about answering this essential question using context so that you can get out there and build better to give the people what they want.

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This episode is brought to you by Amplitude.

Amplitude is the pioneer in digital optimization software, helping product leaders answer the strategic question: "How do our digital products drive our business?" More than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude. The Amplitude Digital Optimization System makes critical data accessible and actionable so teams can unlock insights, build winning products faster, and turn products into revenue. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Winter Report.

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