FIR on Higher Education

FIR on Higher Education episodes:

• 10.27.2017

  FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience

  How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare...

  
• 08.16.2017

  FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?

  Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was therefore grateful to come across the world of Paige Jarreau, a science...

  
• 05.16.2017

  FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?

  An academic, researcher or expert's bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on...

  
• 03.14.2017

  FIR on Higher Education 64: Communicating Research via Video

  How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to...

  
• 10.28.2016

  FIR on Higher Education – Update

  This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode....

  
• 10.04.2016

  FIR on Higher Education #63: How to Integrate Marketing Automation at your School

  Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St....

  
• 09.19.2016

  FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium

  Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen...

  
• 09.01.2016

  FIR on Higher Education #61: Using a Podcast to Sell a Course

  On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast...

  
• 08.17.2016

  FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

  James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.Continue Reading → The post FIR on...

  
• 07.30.2016

  FIR on Higher Education #59: How to Think Through Your Media Monitoring

  The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences....

  
• 07.15.2016

  FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs

  As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore be incumbent on schools, centers and...

  
• 07.15.2016

  FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs

  As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey. It should therefore be incumbent on schools, centers...

  
• 06.30.2016

  FIR on Higher Education 57: How to Generate Research Impact

  There are many factors that motivate researchers. From my years working in higher education communications, I believe that "impact" is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Education, I...

  
• 06.30.2016

  FIR on Higher Education 57: How to Generate Research Impact

  There are many factors that motivate researchers. From my years working in higher education communications, I believe that “impact” is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Education, I...

  
• 06.20.2016

  FIR on Higher Education #56: Lessons from a Media Interview Debacle

  Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of  sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications, mis-handled a media interview in a number of ways....

  
• 06.20.2016

  FIR on Higher Education #56: Lessons from a Media Interview Debacle

  The media interview is not the right time to be reviewing answers and going over tactics! Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of  sexual assault at the school, and his media...

  
• 05.31.2016

  FIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications Review

  Are you confident in what your institution’s key messaging entails? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you...

  
• 05.31.2016

  FIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications Review

  Are you confident in your institution’s key messaging? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists?...

  
• 05.11.2016

  FIR on Higher Education #54: Professor David Burkus on How to Market Your Book

  The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 55 of FIR on Higher Education,...

  
• 05.11.2016

  FIR on Higher Education #54: Professor David Burkus on How to Market Your Book

  The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or indirectly, can provide support. On episode 54 of FIR on Higher Education,...

  
• 04.22.2016

  FIR on Higher Education #53: Communicating Your Unique Value Proposition Around Your Career

  One of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that the average professional...

  
• 04.22.2016

  FIR on Higher Education #53: Communicating Your Unique Value Proposition Around Your Career

  One of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that the average professional...

  
• 04.09.2016

  FIR on Higher Education #52: Communications and Strategic Positioning

  There is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of...

  
• 04.09.2016

  FIR on Higher Education #52: Communications and Strategic Positioning

  There is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School...

  
• 03.26.2016

  FIR on Higher Education #51: Nurturing Relationships with the Media

  On episode 51 of FIR on Higher Education, media relations expert Kiki Keating discusses how to break through the noise to develop positive relationships with journalists.Continue Reading → The post FIR on Higher Education #51: Nurturing Relationships with the Media appeared...

  
• 03.26.2016

  FIR on Higher Education #51: Nurturing Relationships with the Media

  We all know that newsrooms are shrinking. The ratio of PR professionals to journalists in the United States is almost 5 to 1. Most any journalist will complain about the exorbitant number of pitches they receive. On episode 51 of FIR...

  
• 02.10.2016

  FIR on Higher Education #50: PR Strategies and Tactics for Events

  There is a good chance that if you are listening to this podcast, you might be involved in participating or organizing events. Many higher education related events have a plethora of content that is presented, particularly if it is an...

  
• 02.10.2016

  FIR on Higher Education #50: PR Strategies and Tactics for Events

  There is a good chance that if you listen to this podcast, you might be involved in participating or organizing events. Many higher education related events have a plethora of content that is presented, particularly if it is an academic...

  
• 01.19.2016

  FIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can Leverage Social Media

  Many studies highlight how top leadership in companies can reap positive benefits by using social media (see Weber Shandwick study for example). While certainly not the majority, there are some university presidents, provosts and schools deans who are also using...

  
• 01.19.2016

  FIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can Leverage Social Media

  Many studies highlight how top leadership in companies can reap positive benefits by using social media (see Weber Shandwick study for example). While certainly not the majority, there are some university presidents, provosts and schools deans who are also using social...

  
• 12.19.2015

  FIR on Higher Education #48: How to Create a Successful Podcast within your Department

  What does it take to launch a successful podcast within your institution? On episode 48 of FIR on Higher Education, Chris Rose from the University of Texas at Austin highlights his journey creating a podcast that was ranked number one...

  
• 12.19.2015

  FIR on Higher Education #48: How to Create a Successful Podcast within your Department

  When Chris Rose, Outreach Director at the University of Texas at Austin’s Center for Middle Eastern Studies, launched the 15 Minute History Podcast in 2013, he had no idea that within eight months it would shoot to the number one...

  
• 12.10.2015

  FIR on Higher Education #47: Video Storytelling in Higher Education

  Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In...

  
• 12.10.2015

  FIR on Higher Education #47: Video Storytelling in Higher Education

  Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s impeachment trial for several media outlets. In...

  
• 11.30.2015

  FIR on Higher Education #46: How to Leverage Podcasting at Events

  Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses...

  
• 11.30.2015

  FIR on Higher Education #46: How to Leverage Podcasting at Events

  Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses...

  
• 11.18.2015

  FIR on Higher Education #45: University of Missouri Protests and Communications Implications

  On episode 45 of FIR on Higher Education, host Kevin Anselmo shares analysis on what spokespersons and administrators who communicate during times of crisis can learn from what has happened at the University of Missouri.Continue Reading → The post FIR on Higher...

  
• 11.18.2015

  FIR on Higher Education #45: University of Missouri Protests and Communications Implications

  It has been a very difficult last couple of weeks for the University of Missouri as the school has been in the headlines for all the wrong reasons. African American students led protests because administrators were slow to respond to various...

  
• 10.29.2015

  FIR on Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynda.com

  Deirdre Breakenridge, Chief Executive Officer at Pure Performance Communications and an adjunct professor, shares her experiences creating a media training course through Lynda.com. In the interview, she discusses how to get the opportunity to teach a course for Lynda.com; the production process; the keys...

  
• 10.29.2015

  FIR on Higher Education #44: Deirdre Breakenridge on How to Create a Course on Lynda.com

  You have probably heard of Lynda.com, the online education company offering thousands of video courses in software, creative and business skills. Maybe you have taken a course using the platform or heard of colleagues who are doing so. Perhaps you...

  
• 10.10.2015

  FIR on Higher Education #43: The Art of Communicating Research

  Kirk Englehardt, Director of Research Communication and Marketing for the Georgia Institute of Technology, discusses the art to communicating research in a compelling and strategic way to achieve institutional goals.Continue Reading → The post Higher Education #43: The Art of Communicating Research...

  
• 09.30.2015

  FIR on Higher Education #42: De-mystifying Rankings - Interview with Financial Times Business Education Editor Della Bradshaw

  Episode 42 of FIR on Higher Education is about higher education rankings. Della Bradshaw, Business Education Editor at the Financial Times, shares perspectives about what goes into the rankings process from a serious publication’s point of view; what are some ethical guidelines...

  
• 09.15.2015

  FIR on Higher Education #41: How to Identify and Cascade Your Key Brand Messaging

  Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. On episode 41, we explore this topic with Deborah Maue, VP of Strategic Marketing and Communications at Columbia College in Chicago...

  
• 08.30.2015

  FIR on Higher Education #40: The State of Higher Education Branding

  Professor Tom Hayes, an expert on the marketing of higher education, was the lead author on a 2015 study entitled The State of Higher Education Branding. On episode 40 of FIR on Higher Education, Professor Hayes sheds light on how to best...

  
• 08.13.2015

  FIR on Higher Education 39: Social Selling in a Higher Education Context

  Say you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase the number of students...

  
• 07.08.2015

  FIR on Higher Education #38: Leveraging Mobile Live Streaming Apps as an Academic

  How can professors leverage mobile live streaming apps in the classroom and their various activities? On episode 38, three individuals who have used mobile live streaming apps in their respective classrooms share their experiences: Karen Freberg from the University of Louisville,...

  
• 06.23.2015

  FIR on Higher Education #37: Live Streaming Apps and Higher Education

  What are the opportunities and challenges around using mobile live streaming apps like Periscope and Meerkat in a university environment? University of Michigan Director of Social Media Nikki Sunstrum discusses how she is thinking through this question.Continue Reading → The post...

  
• 06.13.2015

  FIR on Higher Education #36: Joe Pulizzi on Content Marketing Best Practice

  Perhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of content that will educate and...

  
• 05.27.2015

  FIR on Higher Education #35 – Senior Editor Gardiner Morse on Working with Harvard Business Review

  HBR Senior Editor Gardiner Morse talks about the state of print media and offers practical advice on how academics and PR professionals can work with the publication, including pitching ideas; how to write for the publication; the editing proces and...

  
• 05.14.2015

  Higher Education #34: Tips on Presenting and Public Speaking from Gini Dietrich

  How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote? Special guest Gini Dietrich delves...