First WHO,Then WHAT?

In the beginning of your business, you do everything. But you don’t really have a business until other people are doing the things that you had to do in the beginning. This means you need to find the right people, and get them in the right “seats” on a figurative bus (or minivan). This idea was developed by Jim Collins in his book Good to Great. Instead of thinking about what you need to get done or the best strategy (which is often unpredictable), think about who you can get on your bus. This leads to surrounding yourself with a team that allows you to perform brilliantly and achieve financial freedom. Another key to this strategy involves getting the wrong people off the bus! The good to great leaders in Jim Collins’ book understood three simple, but incredibly important, truths: If you begin with who rather than what, you can more easily adapt to changing the world in your own terms. If you have the right people on the bus, the problem of how to motivate and manage people largely goes away. If you have the wrong people, it doesn’t matter whether you find the right direction: you still won’t build a great company. Focusing on “who” before “what” also means that you may need to set a new mental priority for your business. Your customers shouldn’t come first. Instead, your team should! And that doesn’t revolve around their compensation. If that concept intrigues or confuses you, tune into this episode to learn more about why this strategy is so powerful and can take your business from good to great. You’ll also learn what the right bus and the right seat are, why the difference between 211 and 212 degrees Fahrenheit (or 99 and 100 Celsius) is the difference between a hard-boiled egg and a locomotive, and much more. In This Episode: [03:05] - Alex introduces the three key insights into becoming a highly skilled ethical influencer that he’ll cover in today’s episode. [04:22] - We hear a concept that comes from the book Good to Great by Jim Collins. [07:16] - The executives who ignited the transformations in the companies highlighted in the aforementioned book figured out who to get on their bus before deciding where to drive the bus. [09:10] - We learn about the three simple truths that the great leaders in this book understood. [12:12] - Alex shares another key point about making the leap from good to great: your team comes first, not the customer. [13:47] - Alex digs deeper into the “first who” principle. [15:23] - We hear about what choosing the right bus means, and why it’s the difference between a hard-boiled egg and a locomotive. [16:56] - What does the “right seat” mean? [19:33] - Alex shares a few options for how things can work: getting the right person in the wrong seat, the wrong person in the right seat, or the right person in the right seat. [20:44] - Alex digs deeper into the 1% factor that’s present in so many things, and separates the good from the great. [22:48] - We hear the key point from the message that Alex has been sharing. [24:27] - Alex shares the Alexism for this episode: “Public opinion lags behind private reality.” [25:09] - We hear a quick review of the most important points that Alex has explored in today’s episode. [26:31] - Speaking of reviews, please leave a review of this particular episode on iTunes! Leave your biggest takeaway from today’s episode as your review at this link. [27:32] - As a final gift, Alex offers listeners free access to his four-part video e-course (normally $197). Head to this link to get started! Links and Resources: Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Alex Mandossian’s free live Friday show Good to Great by Jim Collins