CarTalk with Kartik #300: Five Stories First

Why should a book include personal stories? That’s the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here’s my answer.

Because people don’t connect with your resume. They connect with your receipts.

Your awards, titles, and company milestones matter, but your stories make them memorable. A great CEO book should not read like a corporate brochure that accidentally found a spine.

Start with five meaningful moments from your life or leadership journey. A photo. A failure. A weird customer meeting. The day everything changed. Then ask: what did this teach me, and how can this help my reader?

That is how your book becomes more than information. It becomes connection.

And connection is what makes readers remember you, trust you, and eventually want to work with you. Remember, five stories first.

This insight comes from page 140 of my book Product Marketing Wisdom - which just completed 69 weeks on the Amazon bestseller list. Check it out at https://ProductMarketingWisdom.com/s

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