Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.

In this episode, titled “The Plumber's Guide to Full Tables: How to Unclog Your Marketing Funnel in 4 Steps,” host Henry Kaminski Jr. breaks down the restaurant marketing funnel into a simple, four-step framework. Tired of "spray and pray" tactics that waste time and money? Henry explains how to diagnose exactly where your guests are getting "clogged" in their journey from discovery to loyalty. Using the analogy of a plumber who knows precisely which pipe to fix, he provides a clear roadmap to increase covers, drive revenue, and build a loyal customer base that raves about your restaurant.

You'll learn:

Step 1: Awareness: How an obscure burger joint in Northern New Jersey (Burger and Butcher) uses influencer marketing to get mobbed with customers, and how a steakhouse is generating tons of reservations with a simple $12/day ad, achieving an incredible 28 cents per click.

Step 2: Engagement: A behind-the-scenes strategy from a wine dinner that used Instagram Stories and a simple text message call-to-action to build a VIP list of over 100 people in less than 24 hours.

Step 3: Conversion: The single biggest mistake restaurants make with their content and how to use a simple sequence of Instagram Stories—combining reviews, photos, and a trackable link sticker—to turn viewers into confirmed bookings.

Step 4: Loyalty: Why "the money's in the list" and how to use email (Pizza One's can't-miss Friday special) and SMS marketing (Anthony Franco's "FOMO" offer) to drive repeat business on command.

The critical element that ties it all together: Why the best marketing funnel will always fail if you don't master the two core principles of hospitality—anticipating needs and making guests feel special.

How to perform a self-audit to identify your funnel's weakest link—whether it’s an awareness, conversion, or follow-up problem—and finally start fixing what's actually broken.

💡 Whether you have great food but no guests, lots of social media likes but few reservations, or first-time guests who never return, this episode provides the clarity you need to unclog your marketing and create a seamless system that consistently fills your tables.

📬 CONTACT + RESOURCES
📧 Email: [email protected]
🌐 Website: www.brandtotable.com
📱 DM me "SOCIAL" on Instagram for a free AI content tool

📲 FOLLOW HENRY KAMINSKI JR.

Instagram: @h.kaminskijr

YouTube: @BrandToTable

Facebook: facebook.com/henrykaminskijr

TikTok: @henrykaminskijr

LinkedIn: linkedin.com/in/henry-kaminski-jr

📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥

After listening, which of the 4 funnel steps does your restaurant need to focus on most? Awareness, Engagement, Conversion, or Loyalty?