Fixing Social Media’s Revenue Problem

The online ad market is declining and social media companies are struggling to maintain their primary source of revenue. A paid subscription model might be the answer. Nora talks with Connie Chan, general partner at Andreessen Horowitz (a16z) and consumer tech expert, about the way Chinese tech companies utilize a paid subscription model to increase user engagement, which ultimately bolsters their advertising revenue. For more info on our presenting sponsor, check out https://purple.com. 

Host: Nora Ali

Producer: Raymond Luu  

Video Editors: Sebastian Vega

Production, Mixing & Sound Design: Daniel Markus &Rosemary Minkler

Music: Daniel Markus & Breakmaster Cylinder

Fact Checker: Kate Brandt 

Senior Producer: Katherine Milsop

Full transcripts for all Business Casual episodes available at https://businesscasual.fm