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Fixing the Foundation: My Conversation with Scott Eganhouse on his new venture "NCOA 4 Salesforce"
In this episode, I talk with Scott Eganhouse, the founder of NCOA 4 Salesforce, who’s bringing years of expertise in postal and fulfillment data into the world of CRM systems. We explore how address data often taken for granted, is quietly undermining customer communications and digital transformation efforts.
Scott has built a lightweight, smart solution that runs NCOA updates directly inside Salesforce, solving a growing blind spot for businesses shifting away from mail but still needing verifiable customer data.
TreelinePress is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Chapter Breakdown
00:00 – 100,000 People Move Daily: What That Means for Your CRM
Scott explains the scale of the problem and why companies don’t realize they’ve lost track of their customers, and why address verification isn’t the same as address intelligence.
06:45 – AI Will Eat Your Lunch Without Clean Data
A sharp look at how poor address data breaks AI workflows, undermines CX strategies, and causes operational failures across marketing and service.
12:00 – We Built the Tool I Wish I Had 10 Years Ago
Scott walks through how NCOA for Salesforce works, its simplicity, and why it’s priced for instant ROI. Key industries: healthcare, insurance, nonprofits, and B2C.
17:00 – CX, Mail, AI—It All Starts with Knowing Where People Live
We discuss why address data remains foundational, even as digital presentment rises and how service providers can better support enterprise clients with cleaner data.
24:00 – No IT Meetings, No Excuses: Just Fix Your Data
Setup is frictionless, pricing is transparent, and the outcomes are measurable. This is a case study in reducing organizational drag.
Why It Matters
If you care about digital engagement, CX, or automation, you can't ignore the basics. This isn’t about mailing, it’s about identity, deliverability, and trust. As Scott puts it:
"Address verification doesn’t care about your customer. It cares about an address."
This post is open to all readers to share and comment.
TreelinePress is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Get full access to TreelinePress at treelinepress.substack.com/subscribe
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By Andrew YoungIn this episode, I talk with Scott Eganhouse, the founder of NCOA 4 Salesforce, who’s bringing years of expertise in postal and fulfillment data into the world of CRM systems. We explore how address data often taken for granted, is quietly undermining customer communications and digital transformation efforts.
Scott has built a lightweight, smart solution that runs NCOA updates directly inside Salesforce, solving a growing blind spot for businesses shifting away from mail but still needing verifiable customer data.
TreelinePress is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Chapter Breakdown
00:00 – 100,000 People Move Daily: What That Means for Your CRM
Scott explains the scale of the problem and why companies don’t realize they’ve lost track of their customers, and why address verification isn’t the same as address intelligence.
06:45 – AI Will Eat Your Lunch Without Clean Data
A sharp look at how poor address data breaks AI workflows, undermines CX strategies, and causes operational failures across marketing and service.
12:00 – We Built the Tool I Wish I Had 10 Years Ago
Scott walks through how NCOA for Salesforce works, its simplicity, and why it’s priced for instant ROI. Key industries: healthcare, insurance, nonprofits, and B2C.
17:00 – CX, Mail, AI—It All Starts with Knowing Where People Live
We discuss why address data remains foundational, even as digital presentment rises and how service providers can better support enterprise clients with cleaner data.
24:00 – No IT Meetings, No Excuses: Just Fix Your Data
Setup is frictionless, pricing is transparent, and the outcomes are measurable. This is a case study in reducing organizational drag.
Why It Matters
If you care about digital engagement, CX, or automation, you can't ignore the basics. This isn’t about mailing, it’s about identity, deliverability, and trust. As Scott puts it:
"Address verification doesn’t care about your customer. It cares about an address."
This post is open to all readers to share and comment.
TreelinePress is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Get full access to TreelinePress at treelinepress.substack.com/subscribe