FL305 – How to Launch Your Product When You Have a Small Audience

In today's episode, we help Pat successfully launch a membership website.

FULL TRANSCRIPT

Jocelyn Sams: Hey y'all. On today's show we help Pat successfully launch a membership website.

Shane Sams: Welcome to The Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now we help other families do the same. Are you ready to flip your life? All right, let's get started.

Shane Sams: What's going on everybody? Welcome back to The Flipped Lifestyle podcast. It is great to be back with you again today. Super excited to help another member of our flip your life community start, build, and grow their own online business. Excited to welcome Pat Eardley to the show today. Pat, welcome to the show.

Pat Eardley: Thanks for having me.

Jocelyn Sams: We are very excited to talk to you today and I can't wait to see what is going on with you and your business. But before we get there, let's talk a little bit about your background and what led you to kind of pursue online business.

Pat Eardley: Currently, okay, so maybe I'll back up and tell you background. So I am from Virginia and I live in Charleston, South Carolina. So like the best place on earth, I believe. And I've lived here for about 12 years. And my background professionally is human resources. I've been in HR for a little over 20 years. So mathematically that means I started when I was about five years-old.

Jocelyn Sams: Of course. Yes.

Shane Sams: Of course you did.

Pat Eardley: And so I have an HR consultancy. I've had this business for 10 years now. This year makes 10 years. And it's myself and I have two employees. But it's just not scalable. We truly are trading dollars for hours. You can say that you're not because there's some automated components, but it really is trading dollars for hours. So that really made me look into online business. And is there a way to scale it by having an online component to the business?

Shane Sams: So what exactly is... So you own the business, right? So yourself-

Pat Eardley: I do.

Shane Sams: So you're kind of in the flipped lifestyle, but your business dominates a lot of your time because you are trading those time for dollars. Correct?

Pat Eardley: That's correct.

Shane Sams: So you're looking at the other direction.

Jocelyn Sams: Well, let's first of all explain HR. Like that's human resources-

Shane Sams: For sure.

Jocelyn Sams: ... For people who have never been in corporate or maybe they just don't know that.

Shane Sams: And what is an HR consultancy? Like what do you? I know there's HR people that work in corporations that handle human resources, and when employees have problems or something like that. But what does an HR consultancy do?

Pat Eardley: So what we do is we help small businesses. So typically if you have less than 100 people, you don't have an HR person on staff. It doesn't make sense to have an HR person full time or even part time for that matter. Financially it doesn't work. So what we do is we help small businesses manage the HR component, which is like hiring, firing, the onboarding, the off boarding. What happens when there's bereavement and someone needs an extended amount of time off? Or there's an injury at the workplace? Or maybe it's just annual reviews, like doing that on a regularly scheduled basis. A disciplinary action conversation. Those are the type of HR things that frankly, business owners did not get into business to do. They don't want to manage that stuff.

Shane Sams: But they can't afford to basically have someone do it for them. So you're like an HR mercenary, right?