In the latest episode of the CX Innovators podcast, Victoria Patterson, field marketing manager for the East Coast at Fleet Feet, and Alex Tallman, director of retail experience and education at Fleet Feet, share insight with RetailCustomerExperience.com editor Judy Mottl on how the iconic hospitality and lodging brand is transforming the brand.

Patterson's team supports stores in their grassroots outreach initiatives. The key is connecting with local organizations, (medical professionals, gyms, run/walk clubs, hotels) in order to enhance community wellness. Tallman's team is all about ensuring front-line associates are equipped to deliver an experience that satisfies both the customer and the referring provider.

In a previous CX Innovators podcast, Tallman shared insight about the brand's 3D foot scanning technology and other customer experience strategies in play.

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