In this powerhouse episode, I'm joined by none other than Luke Shankula, founder of Loans On Demand and a force in the Direct-to-Consumer marketing space.

If you caught him at the last MortgageCon, you already know this guy delivers the goods. We dive deep into the strategies Luke and his team have mastered to help Loan Officers generate warm leads at scale... without chasing agents first.

Here's what we break down:

• How to turn cold leads into warm conversations before you ever pick up the phone

• Why Direct-to-Consumer marketing is the ultimate game-changer for Loan Officers

• The shift in power: what happens when you control the lead source — and the relationship

• Real-world examples of LO's leveraging this model to grow faster (and more independently)

• How to create a marketing engine that works while you sleep

If you're tired of waiting on agents to feed you deals, this one's for you.

Tune in and level up your approach.